Why Choose a Local Florist Over Supermarkets for Your Floral Needs

The Truth About Flower Pricing

Florists like myself often get a bad rap. Many people think we overcharge for flowers, especially when they compare us to supermarkets. But let me share a little secret. The truth lies on the floor of my studio. Let me explain.

Flowers come from growers and wholesalers in bunches containing 5 or 10 stems. This applies to both florists and supermarkets. However, supermarkets have a different approach.

Supermarkets strip these bunches down and repack them after removing about one-third of the stems. So, a 10-stem bunch of roses now contains only 7 stems, and a 5-stem bunch shrinks to just 3. The removed stems are then repacked to create new bunches of 7 and 3. You still get charged for a full bunch of flowers, but you have to take whole bunches, regardless of what they may contain.

The Processing of Flowers

When I receive my bunches of flowers, they go through a careful process called processing. This step is crucial. I remove all damaged, broken, bruised, or dead flowers from the bunches. Even the best-cared-for flowers can have broken heads, malformed blooms, or wilted stems.

What happens to the rejected flowers? They end up on my studio floor as green waste. Only premium flowers make it through the processing phase. This means you don't pay for any flowers that aren't perfectly fresh or are damaged.

In contrast, when you buy a "cheap" bunch from the supermarket, you take it as it comes. You might find bruised, broken, or wilted flowers mixed in. Many of us have experienced the disappointment of opening a supermarket bouquet, only to discover that only one or two stems are perfect and usable.

A Closer Look at Supermarket Flowers

Get your investigator hat on! Go check my statements by inspecting supermarket flowers. Count the stems and look at the number of damaged flowers in each bunch. You might be shocked by what you find.

The Personal Touch of a Local Florist

When you choose a local florist, you're not just buying flowers; you're investing in a personal touch. I take pride in selecting only the best blooms for my customers. Each arrangement is crafted with care and attention to detail.

I understand the importance of flowers in your life. Whether it's for a wedding, a special event, or a heartfelt farewell, flowers play a significant role. That's why I strive to provide beautiful, locally sourced flowers that reflect your needs and preferences.

Why Local Matters

Supporting local businesses is essential for our community. When you choose a local florist, you're contributing to the local economy. You're helping to create jobs and support families right here in the Mornington Peninsula. Plus, local florists often have a better understanding of the unique needs and tastes of the area.

Expanding Our Reach

At Flowers by Zak, we aim to be the go-to florist in Mornington and the wider Mornington Peninsula. We want to be known for our personal touch and reliable service. Our goal is to expand our reach in special events and funeral arrangements while keeping our customers happy with beautiful flowers.

The Joy of Gifting Flowers

There's something magical about giving and receiving flowers. They can brighten someone's day, express love, or offer comfort during difficult times. When you choose flowers from a local florist, you're not just buying a product; you're sharing an experience.

Conclusion

In conclusion, while supermarkets may offer lower prices, the value of choosing a local florist is immeasurable. You get quality flowers, a personal touch, and the satisfaction of supporting your community. So, the next time you're in need of flowers, consider the benefits of going local. Your loved ones deserve the best, and so do you!